June 2016

How to become a partner with Vision Payments

You’ve built your business around your ability to help and serve your customers. Taking their payments shouldn’t be the exception. For that reason, Vision Payments has spent the last 12 years perfecting our merchant service offerings. We pride ourselves in our ability to provide different types of electronic payment services in various types of industries. From small retail storefronts, national chains, and ecommerce solutions, we have a program that will fit your needs.

About Vision Payments

Our company is constantly evolving to ensure that our software is cutting edge. As new payment technology becomes available, our systems allow you to adapt it to your business. We strive to solve any issues that can occur with electronic check conversions, card swipes, and other payment methods. Plus, our electronic funds transfers expedite the settling of your merchant credit card accounts with your financial institutions, making it a simple and effective system to use.

Why Choose Vision Payments

We understand the difficulty that can come with switching software and platforms. For that reason, we have designed our programs to come complete with support groups and readily available customer service. This makes it easy for you and your team to get acquainted with your new system. Don’t let your merchant payment solutions hold you back from reaching your potential. Make the switch to Vision Payments and let us help your business grow.

How to Apply

Becoming a partner with Vision Payments payment solutions has never been easier. In fact, it requires very little effort on your part. To apply, simply visit http://www.visionpayments.com/partner/becoming-an-independent-isoagent/ and click the “apply now” button at the bottom of the page. Fill out your basic contact information when prompted and hit submit. It’s that easy! One of our friendly team members will contact you to finish the application.

Partner Benefits

As a partner, you are privy to same-day approvals, 24/7 customer service, merchant funds, and a variety of reporting tools and reports. Plus, with lifetime vested residuals and true revenue sharing, this is one merchant payment service that truly gives back to your company.
If you have questions at any time during the application process, our dedicated customer service team is standing by to assist you. Simply call (877) 674-2286. With all of the hard work you’ve put into your business, you shouldn’t expect anything less than the best out of your payment solutions. Don’t settle for inferior service. Partner with Vision Payments and watch your company evolve.

Merchants being affected by EMV chargebacks

Customers are showing up to store checkout counters, in some cases, not even realizing that their new credit cards contain something called a “chip” in them. These “EMV” chips present more than just a surprise discovery for customers, they present a challenge for merchants as well. Merchants are faced with the need to come up with credit card payment solutions that allow them to stay up with technological advances that impact the retail world.

EMV stands for Europay/MasterCard/Visa and is the result of a joint venture that created an alternate technology to the credit card magnetic stripe–a “chip” that makes a credit card a “smart card.” The purpose of the EMV chip credit card is to reduce fraud from lost, stolen or counterfeit cards.

Companies like Vision Payments can offer merchant payment solutions that help them successfully grow their businesses by helping them keep up with the modern world’s rapidly-moving technology. One particular challenge merchants have to deal with is EMV chargebacks. The following explains 3 significant problems associated with chargebacks and how to most successfully deal with them.

First, Upgrade to Chip Technology

The best way to avoid dealing with the frustrations that chargebacks bring is to advance business payment solutions to include the ability to accept payment with credit cards that contain the EMV chip. With less chance of fraud and other problems that are reduced because of chip technology, chargebacks will occur less frequently. This also means that fewer sales will be lost.

Next, Act Promptly

Chargebacks, as well as retrievals (customer request for information about an unidentified charge) will require a merchant to respond immediately. It’s important to know how the processors will be contacting you as well as you needing to be aware of the individual card brand timelines for dealing with chargebacks in a timely manner to avoid unwanted fees and penalties. This will also help to prevent the bank from automatically processing the chargeback and risking the loss of a sale.

Customer Communication as Prevention

In the end, banks will make the final decisions on chargebacks, but knowing that processors will go to bat for merchants to prevent chargebacks helps. One way to prevent the need for a chargeback in the first place is to communicate store policies clearly to customers by posting return/refund rules online or with signs near checkout counters and other strategic locations. Chargebacks should be a last resort and can be avoided with clear and concise communication with customers.

Accepting credit cards to grow your small business

When you’re managing a small business, of course cash is a preferred method to receive your payments. After all, it’s simple for the owner to accept, and all the owner has to do is count the cash to complete the transaction without dealing with any kind of third party in the process. But the reality is, in 2016, the world is becoming increasingly dependent on credit cards rather than cash. Credit cards might not be as simple for the seller, but for the buyer, plastic tends to be king because of the convenience factor. If you want to expand your business, accepting credit cards can be a great way to bring in new customers.

In a world where some merchants do not even accept cash, many younger Americans have grown up depending on their cards to make their purchases. As a result, many of them only carry cash in specific situations, and some only do so after a visit to the ATM. When a business chooses not to accept credit cards, it turns off a large segment of its potential market. Millennials will often choose to simply take their business to the next store rather than have to plan ahead if the business in question only accepts cash. For a small business, ignoring a large market can be a devastating decision. These buyers have become a crucial market, and their purchasing decisions are only going to become more important as they enter their higher-earning years of employment. Getting these buyers interested in your product now is vital to expanding your business.

Even in situations when most people have cash, such as a mobile booth at an event, it’s a great idea to offer customers additional payment options beyond cash. Although older generations aren’t as averse to carrying cash as millennials, most people of any age do not feel comfortable carrying large amounts of cash on them in case disaster strikes. In that situation, people give themselves an unofficial spending limit by the amount of cash they have on them, and once they’ve hit that limit, they’re done spending money for the day. As a merchant, however, you can work around that by offering credit card transactions. If you have a way for customers to pay by card when your competitors are only accepting cash, you’ll be the one reaping the benefits of buyers choosing convenience. A buyer with a strict amount of cash is far more likely to break his or her budget to purchase an item of yours he or she really likes if it won’t restrict him or her from enjoying the rest of the day.

By building loyalty early and showing innovation through multiple forms of payments, small businesses can open a door for expansion. Accepting credit card payments is a great way to make those connections early so that you can quickly set your business up for long-term success.

Overcoming payment concerns for merchants

In the modern era, people are buying and selling goods with credit and debit cards with increasing frequency, and the rise in ecommerce has created a whole new set of digital challenges. If you are a merchant who embraces the cashless society, here are some of the concerns you might have and how you can overcome them with easy card payment solutions.

Security

Your customers want to know their credit card data is safe when they shop with you. Leaks can happen anywhere, but you can reduce your risk by getting Payment Card Industry Data Security Standards (PCI DSS) certification and adhering to safety protocols. This certification tests your security in several areas such as how regularly you monitor and test your network. You should get this certification whether your business is online or all bricks and mortar retail.

Chargebacks

People sometimes fall victim to fraud. This is an undeniable fact and a part of the credit card industry. However, if a customer claims to have an incorrect charge on a credit card statement, he may demand a chargeback, at which time he essentially gets his money back. This can hurt your business reputation, and it can cost time and money to clear up so that you don’t have your credit card merchant accounts closed. The best way to help your business is to take some steps to reduce the likelihood that the customer will resort to this. To help prevent fraud, always check a credit card’s expiration date and the cardholder’s signature. To help you prevent irate customers from demanding chargebacks for goods they did receive, keep your products and terms of service clear, and try to simplify your refund policy.

Currency Exchange

If you anticipate a lot of foreign business, especially if you are near a national border, you may need to accommodate different currencies. Since you probably won’t want to bother with new bank accounts and the rest of the hassle that goes with it, your best course of action will be to pick a payment service provider that is already set up to deal with international payments. Find one that can deal in multiple currencies. Be prepared to take in payments or even to pay others in foreign currencies on occasion. There are many merchant accounts to choose from, and a bit of research into prospective companies can tell you whether they specialize in domestic or international business and what they are equipped to handle.

Current Issues with Europay, Mastercard, Visa (EMV)

With several breaches in credit card security, like the infamous incident with Target, credit card companies and payment processors have stepped up their security with EMV chip readers. EMV, which stands for Europay, Mastercard, and Visa, stores data on integrated chips. These chips create a unique transaction code that cannot be replicated, whereas transactions from the magnetic stripe could be easily replicated through copying. The data on the magnetic stripe doesn’t change, which makes copying and replication easy.

Consumer support has been strong, and the increase in security is undoubtedly a success. Although, while EMV is innovative and more secure than magnetic stripes, it isn’t without flaws and issues.

October 1st of 2015 brought a liability shift for all merchants. Essentially, any companies that did not make the switch to EMV-compatible payment methods are now held liable for any breaches in security. Many small businesses are finding the transition and implementation difficult and expensive, which reduces their credit card transaction security, and makes them liable under the new EMV sanctions.

EMV transactions are driving more chargebacks than expected—this is especially prevalent in smaller businesses who have not integrated the EMV technology. Chargebacks are a result of a disputed charge, be it through fraud, processing errors, etc. With the new liability laws, merchants are now responsible for all chargebacks, and the number of chargebacks is increasing.

Customers and merchants are also noticing the longer length of verification is holding up lines, and slowing down operations ever so slightly. The average EMV transaction can go anywhere from 5 seconds to 20 seconds, but this time can be detrimental when added up. While the machine needs the time to process each transaction securely, our culture of convenience and speed can be reactive to longer waits and more steps.

The EMV card chips cannot be used in online transactions (card-not-present transactions), which may contribute to a rise in online fraud and theft, and possibly drive consumers away from online purchasing.

The chip cards used in the United States are not chip-and-PIN cards, meaning that a pin number is not required as it is with a debit card transactions. This is a security hole that must be reconciled if EMV cards are to provide maximum security.

Vision Payment Solutions understands the importance of payment security and EMV integration. If you need merchant payment solutions and advocacy, contact the professionals at Vision Payment Solutions for more information. We are pleased to assist you!