So You’re Looking For A Merchant Credit Card Processing Service
Searching for the appropriate merchant credit card processing service can sometimes feel like looking for a needle in a haystack. The road to securing a payment-processing solution that fits both your needs as a company and your available operating budget can be rocky and rough, but there’s no reason to give up just yet! Today, we’ll be discussing what really makes a reputable, dependable, quality, and efficient merchant credit card processing service firm, and how you can benefit from carefully screening and thoroughly researching potential merchant credit card processing service companies.
So, what characteristics should you, as a business owner (merchant), be seeking in a merchant credit card processing service? Much like shopping around for any other product or service in just about any other industry, there are a few undeniably sensible recommendations, like read the fine print and ask for testimonials. But, what exactly makes a merchant credit card processing service worth investing in? Of course, the return on investment is typically the primary means by which entrepreneurs of all fields of interest gauge the possibilities of signing on for a service, but let’s look closer at some industry-specific factors that affect the cost-effectiveness of merchant credit card processing services.
Because you must first acquire a merchant credit card processing service contract before you can start accepting electronic forms of payment from your customers or clients online, you must first determine whether such prospective merchant credit card processing services are worthy of your business. Take into account the processes involved in your potential merchant credit card processing service as it relates to a typical transaction, and as you move through these different facets of the process, ask yourself, “How would my business handle this situation?”:
Customer Order Form: This is where your patrons enter their shipping and billing data, which must be on a secure server, which we’ll address last.
Payment Gateway: A gateway is a conduit through which a consumer’s card information is transmitted, transferring their data to the processor, so that funds can eventually be deposited into your account.
Customer Shopping Cart: This software enables your company to conduct business online, and calculates transactions for you, so you don’t have to. Your shopping cart application must be compatible with your gateway.
Merchant Account: The actual processing of your patrons’ payments is not possible without a merchant account, even if you have everything else. It provides access to the processor so you can manage your transactions using merchant credit card processing services.
Encrypted, Certified Server: When patrons give you their sensitive card data and other personal information, it is then transmitted to whatever server hosts your site, should you run an online business. To prevent fraud, use SSL encryption.